In today’s online marketplace, offering just good products and services is no longer enough for businesses to achieve success. If your website is not designed well and isn’t much appealing to the visitors, it will not yield positive results, thus making you struggle to generate leads and conversions.
In simpler words, the design and layout of your eCommerce site can have a major impact on the sales and success of your store. A successful eCommerce website is the one that not only entices visitors but also ensures that they keep coming back for more. A professional and enthralling website design is of paramount importance in the world of eCommerce.
There are several design elements that you should always consider if you want your online store to be successful and profitable. So, without wasting no time, let’s take a look at some of these key elements.
1) Responsive and Consistent Design
Instead of cluttering your site with too much information, focus primarily on making your website design responsive and consistent. Always remember, your aim is not to scare your visitors off, but to entice them to bookmark your site for later. Responsive website design is the only logical choice for any eCommerce site built today. It’s not just the need of the hour, but is the way of the future too.
Today, mobile traffic accounts for over 50 percent of eCommerce traffic. When it comes to online shopping, buyers prefer the accessibility and flexibility that smartphones and tablets provide. To be precise, if the website design of your eCommerce website is not responsive, you’re more likely to eradicate thousands of potential customers and sales.
More than 60 percent of companies that designed a website specifically for mobile experienced a significant increase in sales and an even sharper rise in earnings, according to Econsultancy. All in all, if you cater to the mobile users, you’ll be rewarded for sure.
2) A Creatively Designed Blog
Online shopping stores that are involved in blogging have 434 percent more indexed pages as compared to those who are not. Plus, the companies with more indexed pages get far more leads, as stated by Hubspot.
According to a report by Search Engine Journal, more than 80 percent of businesses consider their blogs to be an important asset to their businesses. As far as online shopping is concerned, around 79 percent of buyers spend at least 50 percent of their shopping time researching products, confirmed by PowerReviews.
Consistent blogging helps you stay ahead of the game and ensures that you are up to date on industry news, trends, and competition. Most importantly, it helps you to get found online, drive relevant traffic to your eCommerce website, and build trust that you are knowledgeable about your industry and business.
3) Clear and Precise Call-to-actions
Let’s face it: the most sought-after space on an eCommerce website (homepage to be exact) is the top featured banner space.
Most of the times, we see a slider occupying this space. If you too are looking forward to including a slider on your homepage, don’t just include three to five of those just because everyone else is doing so. Instead, use clear and compelling CTAs along with some attention-grabbing images to showcase your hot product, promote a sale, or highlight some unique aspect of your products or brand.
Above all, give your audience a real reason to click rather than just filling the space with clickbait or inappropriate content. For best results, try to use contrasting colors, eye-catchy fonts and styles, alluring design, relevant graphics, and prominent positioning.
4) Social Media integration
According to Nielsen, around 46 percent of online users hinge on Social Media before making an online purchase. Another report by Business Insider shows that by adding the Facebook integrations, i.e. ‘Like’ button to the Levi’s website, increased web referral traffic by 40 percent. This is the power of social media integration! And as far as online shopping is concerned, Social Media influences eCommerce transactions enormously.
Gone are the days when marketers used to rely on brochures, flyers, pamphlets, banners, and other simple forms of advertising to make their brand popular among end-users. In the current scenario of cut-throat competition, marketers utilize numerous social media platforms, such as Facebook, YouTube, Twitter, LinkedIn, Tumblr, etc. to successfully promote their brands online.
On the whole, social media helps you spread valuable information about your company, products, and services, and also helps in driving relevant traffic to your eCommerce website to help you close leads. In short, if you don’t have social media integration, you might miss out on easy referrals from potential customers, clients, and other interested groups.
By implementing these website design elements into your eCommerce website, you can truly boost user-signups, customer acquisition, purchases, and retention while at the same time build brand loyalty and trust.